The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver. The distribution of the new Winston XS cigarettes in sales outlets in Moscow and St. Petersburg starts from the first decade of November.
Russian will become one of the first markets, where the new Winston XS are to be launched. The innovative product will be manufactured at the largest plant ‘Petro’ in St. Petersburg.
The launch of the new Winston XS will be supported by mass information campaign, which integrates both traditional (POS, printed editions, online promotion) and innovative methods of advertising technologies (BTL activities in the biggest business centres and points of sales).
